The True Value of a Mission Statement for Your Business

The True Value of a Mission Statement for your business. Catherine Gillespie

I was fortunate to recently employ an additional staff member.  I appreciate how new employees can bring diverse perspectives, new knowledge and an opportunity to assess what we do, why we do it and the culture we have created around us in the workplace. 

As part of the induction process, I explained the organisation's mission statement and values to demonstrate the important elements of the business. 

It’s been a little while since we have reviewed our mission statement and values.  Positively the new employee found the mission statement, particularly the last statement: ‘to restore workplace harmony because every individual, every team and every workplace matters’ resonated and spoke to what we do at Workplace Conflict Resolution.  In conversations, emails, presentations and policy reviews, she uses the language in this statement as part of normal conversation.  Without being conscious of this, I was hearing these words again. 

Driving to a client meeting and feeling a little unwell, I started to mentally prepare my mindset to focus on the task ahead and not how I was feeling.  Out of the subconscious came the words ‘because every individual, every team and every workplace matters’.  A timely reminder that this is why I do what I do, and that it is always my priority to provide to the client what they need because their workplace and each individual  is important.

Has your organisation reviewed its mission statement recently?  Do your staff know what that statement says?  Does everyone in the workplace explicitly demonstrate the stated values by the way they approach their work tasks and interact with all stakeholders?  What is the merit in having mission statements and values if they remain as only words on a website?  Have you collaboratively developed these important pillars of the business with staff so all understand how they underpin all aspects of the  business and can visibly align what they do ?

Do you think we still need a mission/vision statement and values in our organisations? I suggest these are still important in a company, as my new employee demonstrated.  How do your staff understand the core of what you do, what you want to achieve and what the business stands for? What would be an alternative?

If you don’t believe in your own mission statement and values, I suggest you take the time to critically review what your company stands for and how you want your staff to be proud of the company they work for.  I can say our mission statement and values are true to our business and I am proud our staff see the value of what we do for our valued clients.

"Leadership is the capacity to translate vision into reality" - Warren Bennis

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About the Author

Catherine Gillespie brings a wealth of skill to her clients. With particular expertise in teaching communication and workplace conflict resolution skills, Catherine has made a marked difference to the organisations she has worked with. She empowers teams and managers to adopt constructive styles that support harmony, productivity and progress in the workplace.